Permanent Displays are a Permanent Salesperson
Permanent and Semi-Permanent Point of Purchase (POP) Displays are probably the most effective method there is to increase brand awareness, boost sales, and create impulse buys at the retail level.
Permanent displays use special materials and intense graphics to allow the manufacturer to have a floor based or counter display that will create and boost sales, increase branding, and convey the product image.
We will handle all aspects of designing, creating and manufacturing your Permanent POP Display, from the initial concept all the way to rollout on the retail floor. We look at your products and create a display that works with your product, your brand and the store requirements to give you high visibility and enhance your sales.
What Is a Permanent Display?
Permanent POP displays take the temporary display to a higher level and can actually act as a built-in silent shopkeeper. The big difference being they have to be constructed completely differently because they are designed to be used for a long periods of time. Another major difference is that because of their construction they can be designed to be functional and interactive with the customer in many different ways.
Permanent POP displays are by far the most versatile of all displays. There are an endless variety of materials that can be used to construct the display and there are an almost equally endless number of options as far as functionality and interactivity with the consumer. The ability to combine form, function, shape, design, intense graphics and now interactivity with the consumer, make modern Permanent POP Displays the most versatile but the most effective of all product displays.
Materials and Construction
Permanent Displays are by far the most complex and expensive displays to design, build and roll out to the retail environment, but they are also by far the most profitable. Permanent Displays are produced using strong and rigid materials such as wood, metal, acrylic, wire and plastic in their construction. Semi Permanent Display use some of these same materials, but usually with paperboard and container-board. Both types of display utilize these materials and have an unlimited amount of options in design, construction and functionality.
Constructing a Permanent or Semi Permanent Display requires industrial engineering. The best way to differentiate Permanent or Semi Permanent displays from temporary corrugated fiberboard based displays is that the corrugated displays are primarily paper based, organic and recyclable. With a permanent display, you are creating a solid, kiosk-type structure that is designed to free-stand permanently and interact with the consumer and also distribute product directly to the consumer. The industrial engineer will take the concept and design an attractive, functional display within the customer's budget. It is important that the engineer have a complete understanding of the project and the function of the display. There are so many options and differences in the cost of materials, that any missing information to the engineer can result in a design that does not work for the customers needs.
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